This policy covers echofarmer.com and its campaign & landing pages.
Effective date: 1 July 2026
Analytics and advertising cookies load only after your consent. If you consent, we collect only what we need to send you updates you asked for, understand how our pages perform, and run our ads. You can unsubscribe or change your cookie choices at any time, and you have full rights over your data (see §8).
In this document:
The pages this policy covers are operated by the controller below. “We” / “us” means that controller.
The controller is Arne Nuyts, acting as the artist echofarmer (Rue Adolphe Lavallée 39, 1080 Bruxelles, Belgium)
THIS HERE NOW (loadstone VZW, enterprise no. BE 0652.848.305) runs the newsletter, analytics and advertising on the artist’s behalf as a processor.
For the Meta Pixel, the controller, loadstone VZW and Meta act as joint controllers for the collection of your data. (See §5).
Privacy contact: privacy@thisherenow.agency.
This policy explains how we handle personal data when you:
It does not cover third-party sites we link to (Bandcamp, streaming, social platforms), which have their own privacy policies.
| What we collect | Why | Legal basis |
|---|---|---|
| Newsletter sign-up: email (and name, if given); double opt-in | Send updates you asked for like new music andshows | Your consent (via MailerLite) |
| Website analytics: pages viewed, device/browser, approximate (city-level) location, usage, via Google Analytics 4 | Understand and improve our pages | Your consent (cookie banner) |
| Cookieless analytics: aggregate page counts, no cookies, no personal profiles, via GoatCounter | A basic, privacy-friendly view of traffic | Our legitimate interest |
| Advertising & measurement: actions on our pages (page views, outbound clicks), via the Meta Pixel | Measure and target our advertising | Your consent (we + Meta are joint controllers — §5) |
| Custom audiences: your email address (securely hashed) matched on Meta | Show and measure our ads, and build similar (“lookalike”) audiences | Your consent |
| Embedded video: YouTube player (privacy-enhanced mode) | Show music/video on the site | Your consent (only on play) |
| Server & security logs: IP address and technical data, via our host GitHub Pages | Keep the site secure and running | Our legitimate interest |
We do not sell your personal data.
Non-essential cookies (analytics and advertising) are set only after you consent via our cookie pop-up; change or withdraw your choice anytime using Cookie settings. We operate Google Consent Mode v2 (managed through Google Tag Manager), so Google and Meta tags set no tracking cookies until you accept.
| Type | Purpose | Set by | Consent? |
|---|---|---|---|
| Essential | Make the site work; remember your consent choice | Us | No |
| Analytics | Measure & improve our pages | Google Analytics 4 | Yes |
| Cookieless analytics | Basic aggregate counts, no cookies | GoatCounter | No |
| Advertising | Measure & target our ads | Meta Pixel | Yes |
| Functional | Newsletter sign-up form / pop-up | MailerLite | Yes |
Our cookie pop-up is our own consent tool, built on Google Consent Mode v2.
We share data only with service providers (processors) that help us run these activities, and with the controllers noted below. We may also disclose data where legally required.
Meta Pixel
Our pages use the Meta Pixel. The Meta Pixel is a piece of JavaScriptcode integrated into this website
that tracks visitor actions, optimizes ad delivery,
and builds custom audiences for Facebook and Instagram advertising.
For the collection and transmission of your data to Meta, the controller, loadstone VZW and Meta are joint controllers
under Art. 26 GDPR (Case C-40/17, Fashion ID): we obtain your consent and inform you via this
policy; Meta then processes the data under its own terms and the Meta Controller Addendum. You can
exercise your rights against any of us.
Contact us: privacy@thisherenow.agency
Contact Meta: facebook.com/privacy/policy.
Custom audiences
Where you have consented, we may upload your email address to Meta in
hashed (pseudonymised) form so it can be matched to your account — to show you our ads and build
similar (“lookalike”) audiences. We never share your email in plain text, and you can object at any time
by contacting privacy@thisherenow.agency.
Our newsletter provider MailerLite is EU-based. Some other providers (e.g. Google, Meta, GitHub, Bandcamp, Bandsintown) may process data outside the EU/EEA, including in the United States. Those transfers are protected by appropriate safeguards — the European Commission’s Standard Contractual Clauses and/or the EU–US Data Privacy Framework. We are currently working to move to EU-based providers where possible. Request detail via privacy@thisherenow.agency.
We keep data no longer than necessary for the purposes above, or as required by law.
Under the GDPR you have the right to access, rectify, request erasure, restrict or object to processing, request portability, and withdraw consent at any time (without affecting processing already carried out). Withdrawing marketing consent is as easy as clicking unsubscribe in any email or changing your Cookie settings. To exercise a right, contact privacy@thisherenow.agency. We respond within one month.
Our pages are not directed at children under 13 (the age of digital consent in Belgium), and we do not knowingly collect their data. If you believe a minor has provided us data, contact us and we will delete it.
We may update this policy from time to time; material changes will be highlighted here. Effective date: 1 July 2026.
Do you have questions or requests? Please contact us!
privacy@thisherenow.agency ·
Arne Nuyts (echofarmer)
Rue Adolphe Lavallée 39
1080 Bruxelles, Belgium.
If you’re not satisfied, you may lodge a complaint with the Belgian Data Protection Authority
(Gegevensbeschermingsautoriteit / Autorité de protection des données — GBA/APD)
Rue de la Presse 35, 1000 Brussels
contact@apd-gba.be
www.dataprotectionauthority.be.